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Unilever is one of the world's largest consumer goods companies, owning over 400 well-recognized brands, including Dove, Lipton, Best Foods, and many more. 12 examples of successful co-creation initiatives 1. However, co-creation can also produce some real head-scratchers, like ' Boaty McBoatface', the crowdsourced name for a UK environmental research vessel. These outcomes can include things like new product ideas, ways to overcome delivery chain problems, or even technical solutions to complex manufacturing questions.Ĭo-creation also includes plenty of fun, light exchanges, like musicians using Twitter to take fan suggestions regarding album titles, or football clubs asking for feedback on their rebranding efforts.Ĭustomer co-creation can lead to some great innovations, such as Etihad Airways' customizable cabin interiors. We’ll take a look at how 12 companies are getting it right but first, a quick reminder : What is customer co-creation, exactly?Ĭo-creation refers to inviting stakeholders (usually customers or employees) to participate in a design or problem-solving process to produce a mutually valued outcome. Getting co-creation right takes careful foresight and planning, as well as a deep knowledge of a brand’s customer base. In this article, we will show you successful co-creation initiatives and some key takeaways. However, co-creation isn’t always a walk in the park.Īt Braineet, we have helped hundreds of companies to achieve co-creation with their customers or employees. This collaboration can be THE way to discover new market opportunities, push product branding in new directions, or establish a presence in a completely new area. 58% of businesses are now piloting co-creation projects to help drive innovation.

Lego digital designer extended difference